I develop content strategy and campaign concepts, create across beauty, lifestyle, travel, and education, and build the kind of brand partnerships that actually earn an audience's trust.
Work with me →
During Musical.ly's first year, I saw the potential for something much bigger. Vine had already made its mark, and I knew this new app would change how we create, share, and consume media.
That instinct led me to launch a tour company that gave creators, brands, and supporters the opportunity to meet face to face. It changed the way I understood business, creative direction, and community building.
Since then, I've worked in front of the camera, behind the camera, and within the communities shaping online culture. I've built audiences, developed campaigns, created branded content, managed partnerships, studied performance, and helped organizations better understand the people they want to reach.
My work has crossed industries, platforms, and audiences because I have never been interested in staying inside one narrow niche. I'm interested in people, what captures their attention, what makes them feel understood, and what gives them a reason to come back.
I bring genuine passion, strategic thinking, and the kind of storytelling that actually converts. I'm organized, driven, and built for tight deadlines.
A mock 360 campaign for a vitamin C serum, built end to end as a spec project. New York light becomes the seasonal storyteller. Sunrise through brownstone windows, late afternoon on sandstone, café tables after rain, carrying summer’s feeling into the cooler months.
Inside: the campaign concept and mood direction, packaging, the demographics it speaks to, influencer and UGC concepts, a seasonal launch plan, and Instagram specs with a nine post grid ideation that moves from atmosphere to product proof to ritual. It closes on a 20 second vertical film built for Shorts, Reels and TikTok, plus the voiceover script that ties it together. This is how I think before a single frame is shot.
View the campaign →Day-to-day life, wellness rituals, and the products that genuinely make it better. I weave brands into real moments — morning routines, travel days, quiet evenings. Content that feels lived-in because it is. Perfect for skincare, wellness, food and drink, home, and lifestyle brands.
From New York to Los Angeles to Paris, I've built a life through movement. Travel content that captures the feeling of a place — not just the aesthetic. Perfect for tourism boards, hotels, luggage brands, apps, and experiences.
From Prop One to TikTok For Good, I have lent my voice to national movements and causes that matter. I speak about mental health, personal growth, and advocacy from lived experience — not talking points. I understand how to make educational and advocacy content that feels urgent and human without losing the audience. Brands, organizations, and causes with a mission will find a committed and credible partner in me.
Real feedback from brand partners.
I'd love to hear about your campaign. Reach out via email and I'll get back to you within 48 hours.
VioletSummersby@gmail.com →
