12+ years in the creator economy. Beauty, travel, education. Both sides of the camera. I don't just make content — I build trust between brands and the people who love them.
Work with me →
I've been in the creative space for over 12 years. In 2015, I was one of the first creators to recognize the power of UGC and creator-led advertising when I launched my first creator and tour company on Musical.ly — before most brands even knew what UGC was.
I've worked both in front of and behind the camera across beauty, lifestyle, travel, and education. I know what performs because I've watched this industry evolve in real time — and I've been shaping it.
I bring genuine passion, strategic thinking, and the kind of storytelling that actually converts. I'm organized, driven, and built for tight deadlines.
Day-to-day life, wellness rituals, and the products that genuinely make it better. I weave brands into real moments — morning routines, travel days, quiet evenings. Content that feels lived-in because it is. Perfect for skincare, wellness, food and drink, home, and lifestyle brands.
From New York to Los Angeles to Paris, I've built a life through movement. Travel content that captures the feeling of a place — not just the aesthetic. Perfect for tourism boards, hotels, luggage brands, apps, and experiences.
From Prop One to TikTok For Good, I have lent my voice to national movements and causes that matter. I speak about mental health, personal growth, and advocacy from lived experience — not talking points. I understand how to make educational and advocacy content that feels urgent and human without losing the audience. Brands, organizations, and causes with a mission will find a committed and credible partner in me.
Real feedback from brand partners.
I'd love to hear about your campaign. Reach out via email and I'll get back to you within 48 hours.
VioletSummersby@gmail.com →
